Are you looking to scale up your website on Google and other search engines?
Then a combination of all the SEO types is what you need to rank organically.
SEO has become a crucial marketing strategy in today’s digital world. Interestingly, those businesses that have invested in it are reaping its rewards. So you must add it to your marketing arsenal if you haven’t done so already.
To most people, SEO is all about using relevant keywords. While that’s a part of search engine optimization, there are other variables. Knowing and integrating these SEO components would drive targeted traffic to your websites, and later, it will increase your sales and revenue.
Note that SEO is a complex marketing strategy that requires special skills. Also, you’ll get a better result by using all four types.
To help you win the SEO game with confidence, here are the four SEO types:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
Now, let’s dive deeper by examining each of them.
On-page SEO
It’s the most common SEO strategy for ranking a website. It’s also called on-site SEO. On-page SEO entails optimizing pages on your website, and you focus on keywords, meta titles, images, videos, URLs, content, meta descriptions, etc. When rightly done, on-page SEO will rank your website higher and also improve users’ experience.
How Can Ohio Mobile Marketing Improve Your On-Page SEO?
To ensure that you get the most out of on-page SEO, we’ll concentrate on:
- Keywords Research:
Using modern SEO tools and industry research, we will conduct keyword analysis. Here, we shall pick the words and phrases that target your business. Yes, the keywords users are typing to find your goods and services. Also, to help you rank faster, we will focus on keywords with less competition but with high search volume.
- Write Quality Content:
Search engines love high-quality content. Therefore, our SEO Content Writers will create content around the keywords we have picked. They will write engaging, informative, relevant, and SEO-friendly articles.
Engaging content will keep users on your website longer. In addition, we shall stick to unique content, avoiding plagiarism. These actions will improve your website’s authority and ranking.
- Improve Your Metadata:
We will optimize your metadata after we have completed keyword research and content. This is vital because it shows up in search engines, giving users a hint about your content. Here, our experts will optimize your page titles, subheadings, and meta descriptions with the chosen keywords. Through metadata optimization, crawlers and users can easily find your website.
- Build Internal Links:
Internal links are essential because they allow users to spend enough time on your websites. Interestingly, this convinces search engines that you have great content. Therefore, these publishers reward you by ranking your pages.
We will insert relevant links from your websites on targeted keywords within your content as SEO experts. So, users will come across these anchored texts, increasing engagement and ranking. Also, we will correct any broken links on your website.
- Optimize Your Media Files:
High-quality content with no relevant media files isn’t good. Note that users love content with attractive images and engaging videos. So, we will optimize your pictures and videos with relevant keywords. Hence, your media file will show up whenever users search on Google images. This is good for your brand’s authority and ranking.
Off-Page SEO
It’s the inverse of an on-page SEO. Experts sometimes refer to it as “off-site SEO.” By its name, off-page SEO involves ranking your website using strategies outside your website.
The aim is to drive traffic from search results. An effective off-page SEO will improve your website’s authority, relevance, and trustworthiness.
How Can Ohio Mobile Marketing Improve Your Off-Page SEO?
To rank your website using off-page SEO strategies, we will focus on:
- Guest Posting:
As Ohio’s leading SEO Company, we know of several blogs and online publications that can get you referral traffic. We shall pitch and post quality content to these authority sites which apply to your niche.
These articles will have a few links to attract targeted leads from these sites. Also, Google will reward you for getting backlinks from them. That is a win-win strategy for both your website and the high-authority website.
- Competitors’ Analysis:
Your competitors might be doing something better to rank higher. We will conduct extensive research on them to determine their strategy. For instance, we will find out their backlink strategy. This will help us understand the authority websites linking back to them. Finally, we can draw a strategic SEO plan from this insight to outwit them.
- Backlinks Building:
Backlink building is essential to your off-page SEO. It’s the method of getting relevant backlinks from other websites. So, we will link your website to a high-ranking and reputable website in your industry. This will increase your website’s trust and authority.
- Make Use of Social Media Marketing:
Advertising is the quickest means to promote any brand. So, to drive traffic fast, we will use online advertising. We will focus on Google and Facebook Ads, among other platforms. These are giant networks trusted by many brands.
- Helping Reporters:
Often, reporters need expert knowledge on some topics. When they receive this information from you, they will link back to your website in their content. We’ll help you leverage their exposure. For instance, we can use HARO to improve your off-page SEO. In simple terms, HARO means “help a reporter out.”
Technical SEO
Technical SEO entails the actions you apply to allow search engine bots to crawl, interpret, and index your web pages. It’s aimed at improving your website’s appearance and user experience.
The algorithms used by publishers to index your website keep changing. So, you should know about these updates.
How Can Ohio Mobile Marketing Improve Your Technical SEO?
To help you rank with technical SEO, we will focus on these factors:
- Website Speed:
A fast-loading website is a visitor’s joy. This is because they don’t have the patience to trade their time for a slow-loading website. They want instant information, or else they navigate to the next alternative. Also, Google favors a fast-loading site over a slow one. To help you meet the needs of visitors and Google, we will optimize your website to load extremely quickly.
- Website Structure:
A site with a good structure is excellent for several reasons. First, it helps crawlers understand your content. Second, it improves your chances of gaining sitelinks in search engines. And third, it gives visitors a wonderful experience. As our client, we’ll ensure your website has a clean hierarchy, SSL, consistent URL, and unbroken links.
- Mobile Friendliness:
Today, many people surf the internet with their phones than computers. Therefore, your website will get less engagement if it isn’t mobile-friendly. With this shift in users’ preferences, we shall optimize your website to make it responsive. Note that Google rewards mobile-friendly sites.
- Create an XML Sitemap:
While some platforms automatically generate XML sitemaps, others don’t. So, if your site has none, we will create and submit it to all the popular search engines. An XML sitemap helps search engines understand your website. It contains all the pages of your website, telling the crawlers where each page is. This is great for technical SEO.
Local SEO:
Why serve the needs of others rather than your locality? That is where local SEO has become very crucial. Local SEO involves the activities you used to rank in a specific location. Primarily, this strategy increases your online presence in your community, and it’s also an excellent way to gain organic traffic.
How Can Ohio Mobile Marketing Improve Your Local SEO?
To help you rank with local SEO, we will focus on:
- Create a Google My Business Account:
Google My Business is superb for ranking locally and for free. It drives targeted traffic from potential users near you. So, if you don’t have an account, we shall create one for you. Some information to add is address, description, working hours, reviews, images, and so on.
- Use Local Directories:
There are several online directories to boost a website’s ranking. Yet, many entrepreneurs ignore or don’t know their potential. Because we know their value, we will add your details to the most reputable ones. This will enhance your online presence and local visibility.
More so, it will build your brand’s image. In addition, it will give Google a positive signal to index your site.
- Produce Local Content:
We will boost your ranking by writing local content. Yes, visitors in your locality are searching for some information you can provide. As a result, our experienced writers will focus on creating content that meets their needs. These will attract them, increasing your local authority in your niche. Note that it’s more rewarding to write for users than for search engines.
- Use Customer Feedback:
Positive reviews from customers are magnetic. Therefore, we will encourage your customers to share their experiences in writing. We will post these testimonials on several mediums to guide others. Remember that this will not only increase customers but ranking too.
Frequently Asked Questions (FAQs)
What Are the Four Elements of Content that Google Wants?
Content is king for online marketing. And sadly, Google decides what accounts for good content. So you should comply with her guidelines to rank higher. However, Google determines the quality of content by how users interact with them.
According to Google’s findings, good content has four elements—relevance, intelligence, sensory, and emotion. So you produce winning content when you integrate them.
What Are the SEO Guidelines?
Primarily, SEO helps users find your website in search results. However, you get found by applying specific actions on and off your site. These actions can get Google to either reward or penalize your website. To avoid her penalties, you must follow these rules:
- Always create original content.
- Avoid keyword stuffing.
- Never use low-quality links.
- Avoid competing for crowded keywords.
- Keep a fast and responsive website.
- Regularly update your website’s content.
- Be abreast of Google’s SEO guidelines.
What is SERP in SEO?
SERP stands for search engine result pages. It’s the page that shows up after you enter a query into any search engine. And besides organic results, SERP also features paid advertisements. Note that a typical SERP on Google will show the following insights:
- Google Ads
- Featured snippet
- Featured images
- Articles
- Knowledge card
- Knowledge panel
- Local pack
- News box
- Reviews, etc.
What Are Backlinks In SEO?
Backlinks are links from other websites that link back to your site. Usually, they come from websites with authority and massive traffic. Often, experts refer to them as inbound links. Backlinks are SEO actions that can generate decent traffic for your website.
Also, they can improve your website’s trust and awareness. However, it takes time as you need to persuade others with high-ranking websites.
My Final Words:
For any business to survive online, it must continue to attract targeted audiences. Luckily, SEO can help in this respect. It’s an effective digital marketing strategy that brings results. Yet, it’s not as simple as many people think it is. That’s why you need an expert to guide you.
An SEO company will draw up a detailed plan for your business. The company will focus on the four core types of SEO techniques. These are on-page, off-page, technical, and local SEOs. After optimizing your site, it will rank higher in search results.
Finally, Ohio Mobile Marketing is ready if you need help with your digital marketing. Contact us with your request, and we will deliver an unmatched service.
